for the use of the hookooh platform, IoT devices and hardware products

Last updated: 05 May 2026

1. Provider
SIA hookooh LV
Stabu iela 100-21
LV-1009 Riga, Latvia
Email: hello@hookooh.me
Website: www.hookooh.me


2. Scope
2.1 These Terms and Conditions (“T&C”) govern all agreements between hookooh and its customers regarding the use of the hookooh platform, IoT devices and hardware products.
2.2 These services are offered exclusively to business customers (entrepreneurs within the meaning of applicable EU law), acting in the course of their commercial or professional activity. By placing an order, the customer expressly confirms its status as a business customer. hookooh may require proof of commercial status (e.g. VAT-ID, commercial register extract) at any time.
2.3 Any conflicting or deviating terms of the customer shall not apply unless expressly agreed in writing.


3. Services
3.1 hookooh provides an integrated system consisting of hardware, software and digital services.
3.2 The system may include:
- IoT devices for data collection
- a cloud-based platform for analysis and visualization
- device management tools
- analytics and reporting features
- additional digital services
3.3 The specific scope of services results from the individual agreement or offer.
3.4 hookooh may modify or further develop services, provided that the core functionality and the agreed essential characteristics are not materially impaired. Modifications which are reasonable for the customer (in particular minor functional changes, security updates, or improvements) are permitted without prior consent.


4. Contract Formation
4.1 The presentation of services on the website does not constitute a binding offer.
4.2 A contract is concluded by:
- placing an order via the website or Stripe Checkout
- or individual agreement
- and subsequent acceptance by hookooh
4.3 hookooh reserves the right to reject any request without stating reasons. In such case, any reservation fee already paid by the customer will be fully refunded.


5. Account Registration
5.1 Use of the platform requires registration.
5.2 The customer agrees to:
- provide accurate and complete information
- keep access credentials confidential
- prevent unauthorized use
5.3 Accounts are non-transferable.
5.4 hookooh may suspend accounts in case of material violations of these T&C, in particular breaches of Sections 7, 9 or 15. Except in cases of serious or repeated violations, hookooh shall provide prior notice and a reasonable opportunity to remedy the breach.


6. System Components
6.1 The hookooh system may consist of:
a) IoT Devices
Electronic devices used for data collection and transmission.
b) Hardware Products (e.g. hookah heads)
Physical products which may include sensor integration.
6.2 The applicable ownership and usage rules are set out in Section 7.


7. Ownership and Usage
7.1 IoT Devices (Provided for Use)
IoT devices are provided to the customer for use during the term of the agreement and remain the exclusive property of hookooh. The customer receives a non-exclusive, non-transferable right to use the devices for the contractually agreed purpose. The customer shall not open, modify, tamper with, or misuse the devices, nor allow third parties to do so.
hookooh may deactivate devices in case of:
- payment default exceeding 14 days after written reminder
- breach of contract not remedied within a reasonable cure period
- misuse or attempts to circumvent technical protection measures
7.2 Hardware Products (Sale)
- ownership transfers upon full payment
- products can be used independently
- full functionality requires active platform use


8. Platform Dependency
8.1 Certain functionalities require an active subscription.
8.2 Without an active subscription, functionality may be limited.
8.3 hookooh may restrict or deactivate services in case of violations.


9. Pricing and Payment
9.1 Certain services are provided on a subscription basis.
9.2 Minimum contract term: twelve (12) months
9.3 Payments may be made:
- monthly or annually in advance
- via Stripe or other designated payment providers
9.4 All prices are exclusive of VAT unless stated otherwise.
9.5 If applicable, VAT is charged according to EU VAT rules:
- B2B within the EU: reverse charge mechanism applies
- physical goods: VAT may apply depending on delivery location
9.6 Payment Default: In the event of late payment, hookooh is entitled to charge default interest at the statutory rate applicable to commercial transactions under Directive 2011/7/EU (currently eight (8) percentage points above the European Central Bank reference rate). hookooh reserves the right to claim further damages caused by the delay. After a written reminder and a grace period of fourteen (14) days, hookooh may suspend services and deactivate IoT devices until full payment is received.


10. Reservation Fee
10.1 hookooh may charge a reservation fee (typically €500) to secure capacity for the customer.
10.2 If a contract is concluded, the reservation fee shall be credited in full against the first invoice.
10.3 If hookooh rejects the customer’s request, the reservation fee shall be refunded in full without undue delay, at the latest within thirty (30) days.
10.4 If the customer withdraws its request before acceptance by hookooh, the reservation fee shall be refunded in full, less reasonable processing costs (capped at 10% of the fee).
10.5 If the customer withdraws after acceptance by hookooh without good cause, the reservation fee is non-refundable, as it serves to compensate hookooh for capacity already reserved.


11. Return of IoT Devices
11.1 Upon termination, IoT devices must be returned without undue delay, at the latest within thirty (30) days after the effective date of termination.
11.2 The customer bears return shipping costs.
11.3 Devices not returned may be invoiced. 

12. Loss and Damage
12.1 The customer is liable for loss or damage caused by improper use or negligence.
12.2 A flat replacement fee of up to €125 per device (or the then-current list price, whichever is lower) shall apply. The customer is entitled to provide evidence that the actual damage incurred by hookooh is materially lower; in such case, only the lower amount shall be owed. hookooh likewise reserves the right to claim higher actual damages, subject to proof.
12.3 Normal wear and tear is excluded.


13. Availability
13.1 hookooh aims for high availability but does not guarantee uninterrupted service.
13.2 Maintenance, updates or external factors may lead to temporary interruptions.


14. Data Usage and Protection
14.1 The use of the hookooh system generates technical data, usage data and data generated by the IoT devices (“Generated Data”).
14.2 The customer retains all rights to its business-related data and Generated Data.
14.3 In accordance with Regulation (EU) 2023/2854 (Data Act), the customer has the right to access, use, copy and share the Generated Data with third parties at any time free of charge, in a structured, commonly used, machine-readable format and, where technically feasible, in real time.
14.4 hookooh is granted a limited, non-exclusive, revocable license to process the Generated Data solely
(a) to the extent necessary to provide the contracted services, and
(b) in anonymized or aggregated form for the purpose of improving the platform, analytics and product development.
Any other use (including research or commercial purposes beyond the above) requires the customer’s prior explicit consent.
14.5 hookooh acts as data controller with regard to the technical and usage data it processes and complies with all applicable data protection laws, in particular the GDPR.
14.6 The customer is responsible for ensuring that any personal data it uploads or transmits via the platform is processed lawfully.
14.7 Further details on data processing are set out in hookooh’s separate Privacy Policy and, where applicable, in a Data Processing Agreement (DPA).


15. Intellectual Property
15.1 All rights to hardware, software and systems remain with hookooh.
15.2 The customer shall not:
- reverse engineer
- reproduce
- copy
- use third-party systems to extract sensor data


16. Liability
16.1 hookooh is fully liable for:
- intent
- gross negligence
- injury to life, body or health
16.2 In case of slight negligence, liability is limited to breaches of essential contractual obligations obligations (i.e. obligations whose fulfilment is essential for the proper performance of the contract and on whose compliance the customer regularly relies and may rely – ‘cardinal obligations’), and is further limited to damages typically foreseeable damages at the time of contract conclusion.
16.3 Liability for indirect damages or loss of profit is excluded.


17. Warranty
17.1 Statutory warranty rights apply, with a warranty period of twelve (12) months for hardware products, starting upon delivery. This shorter period does not apply to claims arising from injury to life, body or health, or from intent or gross negligence.
17.2 Warranty excludes damages caused by:
- misuse
- modifications or unauthorized third-party interventions
- external influences (e.g. liquid damage, force majeure, improper storage)

18. Term and Termination
18.1 Minimum term: 12 months.
18.2 Notice period: one (1) month to the end of the respective contract term.
18.3 Contracts renew automatically unless terminated.

19. Price Adjustments
19.1 Prices may be adjusted after the minimum term.
19.2 Customers will be informed at least 30 days in advance.
19.3 Customers have a right to terminate with immediate effect upon receipt of the price change notice.

20. Changes to Terms
20.1 hookooh may amend these T&C.
20.2 Customers will be notified by email at least 30 days in advance.
20.3 Customers have the right to object within thirty (30) days of notification. In case of timely objection, hookooh may terminate the contract with effect to the end of the current term; until then, the existing terms remain in force. If the customer does not object within the deadline, the amended terms are deemed accepted.


21. Governing Law and Jurisdiction
21.1 These Terms are governed by the laws of the Republic of Latvia.
21.2 The place of jurisdiction is Riga, Latvia, for all disputes arising out of or in connection with these T&C.


22. Severability Clause
If any provision is invalid, the remaining provisions remain unaffected.


23. Force Majeure
Neither party shall be liable for any delay or failure to perform its obligations to the extent such delay or failure is caused by events beyond its reasonable control, including but not limited to acts of God, war, strikes, pandemics, governmental orders or internet failures.

24. Confidentiality
Each party shall keep confidential all non-public information disclosed by the other party and use it solely for the purpose of performing this agreement. This obligation survives termination for a period of five (5) years, and indefinitely with regard to trade secrets within the meaning of Directive (EU) 2016/943.


25. Export Control and Sanctions
The customer represents that it is not subject to any sanctions or export control restrictions that would prevent the lawful use of the hookooh system. The customer shall comply with all applicable EU, Latvian and international export control and sanctions laws.


26. Entire Agreement
These T&C together with the individual order or agreement constitute the entire agreement between the parties and supersede all prior understandings. No amendments shall be valid unless made in writing.

27. Assignment
hookooh may assign this agreement to an affiliate or successor. The customer may not assign or transfer its rights or obligations without hookooh’s prior written consent.